Like we’ve already discussed in the article about website creation, having your own website is simply a must for each company. If your business already has one, then how well does it rank in search engines?
From what sources does the majority of visitors come to it? I can assume that the share of search traffic is small, but don’t be disappointed, since this is absolutely normal for most business websites.
The fact is that, in accordance with a long-established situation, search engines give preference to information websites with lots of high-quality and detailed content, as well as a clear structure.
Obviously, during many years of the existence of the Internet, people have learned ways to circumvent search engine algorithms, knowing what exactly robots need.
I must admit that it did really work for some period of time. In some instances, even very good, however, the development of search engines also does not stand still and we see that now it’s way harder to deceive their algorithms than it was several years ago.
Behavioral factors start to play a more important role, that is, how people themselves react to your content.
As a result, it is safe to say that in 2021there is no longer any sense in using those short-term, and not always completely honest methods of promoting websites, which a lot of people used a couple of years ago.
Our approach to SEO
I want to emphasize that at become visible, we by no means want to guarantee specific results in search, or promise to optimize your website for specific search terms, as some companies used to do it, and probably may still continue to do.
What we believe in is filling the website with useful and high-quality content, its thorough structuring and optimization not only for the search robot but primarily for its visitor, that is, the potential customer.
Personally, being a supporter of a far from new, but very popular and relevant trend in Internet marketing, which is called content marketing, I believe that in the end, sooner or later, but good content will be finally noticed by search engines, of course, with the help of certain actions aimed at its promotion.
Yes. Unfortunately, whatever one may say, you need to promote the content anyway. Especially in competitive niches, the promotional activities always take several times more time than actually writing the content.
However, you should understand that trying to promote a poor-quality website or content is just a waste of time and energy since no matter how hard you try to push it, it will still “fall down” in the end.
Moreover, people in general simply got tired of the fact that marketers are trying too hard to load them with intrusive ads and force them to action with their loud but crude slogans, as it has been done for many decades (and now I’m talking not only about the Internet but also other media, such as, for example, television and the press).
The gist of content marketing
The whole point of content marketing is that a person should not feel as if we are at any cost trying to urgently sell something to him, but to begin with, he simply needs to get to know us, get some useful information from us, learn something new, or just have a good time (which is rarer, but nevertheless, can take place in certain niches).
Moreover, usually, we need to carry this out not once, but several times with one person in order to prove to him or her that we are real specialists in our field.
After this, we will be stored in their memory as the first company, that they will think about, or which they will consult when they find themselves in a situation where they need our product or service.
One more advantage is that since this client is loyal to our company, with a high degree of probability, he will come to us again, which means that he can become our regular. A regular, in turn, means, first of all, that we do not spend resources on finding a new one, but simply earn more.
But this is not all, because in this case, he will certainly recommend us to his friends, relatives or acquaintances, which in turn will have a very positive effect on the promotion of our brand.
And this, accordingly, can mean that our company will become larger and profit will increase since deep inside each of us understands that people are often willing to pay a lot more just for the brand, the trust, and many other different feelings that can be associated with it.
A method that has a future
Finally, I hope that I was able to explain to you my logic, as well as the connection between seemingly two different things, which are often presented as 2 different services.
In the framework of our cooperation with the company, we primarily help to determine what kind of content your target audience needs, what they find useful and interesting and after that, help with its creation, design, publication, as well as promotion.
In order to make the content as accurate and high-quality as possible, we always create it in close cooperation with representatives of the business with which we work.
Practice shows that although this complex approach to promotion is more time-consuming and labor-intensive, it’s the most optimal at the moment in terms of long-term investment of time and money, or in other words, has the best return on investment in the long run.
Generally speaking, the content marketing strategy can and should be used not only for free methods of website promotion but also for paid campaigns. Think about the future of your business!