Why are people afraid of paid traffic?
I think that it’s no secret to anyone that despite all the potential disadvantages (the biggest of them is money) and pitfalls, paid advertising still works, and this is a fact. By saying it, I mean not only advertising in search engines, but also social media ads.
There are people who despise paid advertising or are simply afraid of it because of potentially high costs or the total loss of a budget. No, I’m not denying the fact that it can become true for many beginners.
However, from my point of view, the problem is that these people just don’t know how to use it properly because of a lack of knowledge and practical experience.
What you should understand is that paid traffic is not a lottery. You shouldn’t guess and hope but know and control what you’re doing, constantly testing new things and adapting to the current situation.
Paid ads are all about the money you’ve spent in order to get a return on investment. It’s that simple. As you can see, it’s not scary at all if you’re cautious and fast in making necessary changes.
Paid advertising or SEO?
I want to admit that, personally, I always prefer to approach different things thoroughly and comprehensively, which means that I do not recommend using paid advertising as the only source of traffic to your website.
First of all, as the English proverb goes, putting all your eggs in one basket is simply short-sighted, because if, for example, you have some financial difficulties, then the termination of financing will stop advertising and, consequently, the influx of new customers.
However, the huge advantage of paid traffic is that you can quickly test different strategies and understand what best works for you and your business.
If you are a business owner who wants to improve the visibility of your company on the Internet (I want to remind you that this entire site was created just for you), or if you have already read my general article about types of advertising on the Internet, then I believe that you are probably wondering which path you should choose in terms of promotion.
Whether be patient and engage in search engine optimization of the website, (best of all, by using our complex approach that uses content marketing), or allocate the budget for setting up paid advertising in the search engine results page, YouTube, Google partner sites or social networks.
I must tell you that you should not bother much about this, as every experienced marketer will confirm that the key to success lies in the advisable usage of all available methods of promotion (if it’s possible).
Obviously, after you try both of them, over time you will begin to understand which of the methods of attracting customers to the website is the most optimal for your business and the niche as a whole.
However, even this does not mean that you will have to dwell on one thing. You can simply allocate most of the budget to something specific. For example, leave only a certain type of campaign in Google Ads.
Setup of ads on Google
More specifically, our company specializes in Google’s advertising platform called Google Ads (formerly known as AdWords), which is a really massive and extremely flexible piece of software with a lot of settings and boundless opportunities.
Google Ads system represents all main methods of online advertising and is divided into:
- Search campaign – text ads and call ads directly at the top or bottom of the search results page and on the search partner websites
- Display network campaign – banners, text, and responsive ads with pictures and text at the same time on the Google partner websites plus ads in the Android and IOS applications
- Video campaign – video ads on YouTube and partner websites
- Shopping campaign – ads with images, price, and some text mostly in Google shopping section and also search results page
- Discovery campaign – high-quality image ads with text on YouTube, in Gmail, “Discover” feed (Google’s search app)
- Universal app campaign – various mobile app install ads on all possible Google platforms. Applicable in case your business is based on the creation of smartphone applications.
- Performance Max campaign – a new solution from Google that automates the process of choosing networks that your ads can serve on. In other words, your ads can serve everywhere to try to provide you best results possible.
This particular form of collaboration with us that this article is dedicated to is a more classic one. What I mean by this is that it implies us setting up or optimizing your Google Ads account/campaigns and getting you results without your active participation in the process.
It will suit business owners who either don’t want or simply don’t have time to get to know the ins and outs of working with Google Ads and simply want a ready solution/results. For those who want something different, I highly suggest getting familiar with our coaching sessions.
We work with clients of different types
Perhaps you have already decided that you would like to advertise your business using one of the methods mentioned above, but simply don’t have confidence in your abilities and do not know where to start?
I can assume that you also may not fully realize which one best suits your specific product or service.
Or maybe you already advertise your business using one of the above methods, but are not fully satisfied with the results? I do also understand that most of your time is probably being spent on running the business, not marketing it.
In any case, do not hesitate to contact us using the form on the right for an absolutely free consultation and discussion of further collaboration.
Remember, thoughts and plans alone will never change life for the better, will not attract new customers, and will not increase sales. In addition to this, if you’re already running campaigns on Google, there is a very high degree of probability that you’re wasting a certain part of your advertising budget.
Do not be afraid to act, try and experiment, and we, in our turn, will be happy to help you with it, and at the same time, share our experience.
Why is it worth working with us?
As mentioned in the article with our story, “Become Visible” is a young, small, but ambitious project. What sets us apart is that in addition to the well-known goals of any commercial project, we also pursue other, more global ones.
Namely, our goal is to prove what the advantage of working with a small company is compared to giants.
Having worked as a Google Ads support representative for 5 years, I know how corporations are treating their customers better than anyone else. Yes, as I’ve mentioned, our small team consists of former Google Ads support employees and this helps us to know what to expect from Google. I’ve personally seen many customers making numerous mistakes and wasting their budgets that could not be reimbursed. We just don’t want you to follow their steps.
That’s exactly why our main advantage is a fully personalized approach to the client, which for many reasons is very often impossible in large companies, where everything works on the principle of a conveyor.
Another fact is that having the desire to gain your trust, we offer such a rare form of cooperation as a fixed rate that primarily depends on the amount and the lifetime value of customers acquired with our help (in other words, a performance-based pricing model).
Yes. We do understand that to pay for a service that doesn’t bring you results is a very unpleasant experience. If you don’t earn and are not satisfied with the results – we don’t feel pleasure getting your money.
In addition to that, think about the fact that without taking the industry-standard percentage of your monthly budget, as most agencies do, but using a payment model that directly depends on our common results, we logically prove that we are really striving for the result, since we earn only if you have leads/ transactions/paying customers.
As you can see, by working with us, you have absolutely nothing to lose. The only question that is left – why not give it a try? We’re looking forward to your message!
P.S: As a bonus, you can check out the video that I’ve recorded for my profile on one of the leading freelancing websites: