As already mentioned in the article that is dedicated to our “classic” form of collaboration with customers, like many other digital advertising agencies, we offer a service that implies us setting up, optimizing, and managing Google Ads campaigns on behalf of our clients with them only letting us know about their goals and expectations.
Although the payment model that we use for that service differs from what most of the other companies in the industry offer, that business model itself is pretty old.
Market demands more personalized services
I’m not saying that it doesn’t work anymore but the fact is that 10 or even 5 years is a very long period of time for such a dynamic sphere as digital advertising which results in people starting to have different expectations for their money. To be more exact, we see a steady tendency towards people starting to expect a more personal approach from businesses that they buy from.
Another point is that as a result of different businesses in the niche competing with each other for the customer, there appeared a need to provide more and more value to the paying customer.
Introducing Google Ads coaching sessions
As education is probably one of the most valuable things that you can invest in (not necessarily public education) and we truly believe in the concept of content marketing that was also covered in the article about our peculiar SEO service, we’ve decided to start providing our clients great value in the form of individual and personalized education that they can further use to their own advantage.
In other words, these are both one-on-one and group online coaching sessions. To demonstrate to you the huge value of this type of cooperation with us, let me provide you an example.
Let’s say you have managed to establish successful business relations with a company that delivers you good and consistent results. I agree with you that such relations are probably paying off and make sense, however, in order to get them, you need to constantly pay for them. If you don’t pay, then you stop getting results.
Like we’ve discussed in the very first and the biggest introductory article on our website dedicated to the contemporary world of online marketing, spending resources on services that don’t help you, or better to say, develop you in the long run, is not something that you should ideally strive for.
We understand that you may want to make it yourself
We understand that all businessmen have a clear valid reason of rather hiring someone to get the job done in order not to waste time which makes perfect sense, however, if you’re the one who, at the current stage of your life, for whatever reason wants and is ready to invest in developing your own digital marketing skills, our coaching services without exaggeration is one of the best options on the market.
No matter if you already have experience in working with Google Ads and a created Google Ads account with campaigns or just require help with starting from scratch – we’re ready to discuss your specific situation in order to understand if we’re a good match.
The way we run our coaching sessions
We conduct our one-on-one and group online coaching sessions via such free video chat programs as Google Hangouts or Microsoft Skype which, obviously, let you present your computer screen.
Our employee will navigate you in the user interface and simultaneously explain/discuss the process of creating/optimizing your ad campaigns in order to increase your visibility and revenue generated by Google ads.
In order to make the process smooth and comfortable for both sides, we usually ask our clients to provide our representative read-only access to your Google Ads account (or other related accounts) that you can easily remove after the session (Due to privacy reasons, this applies to individual coaching only). Depending on your preferences, the sessions can last several hours with 1 hour being the minimal length. During the coaching, you can ask any questions that you may have.
Coaching has serious advantages
In our point of view, the already mentioned personalization of the process is the biggest advantage of coaching sessions compared to, for example, prerecorded online courses.
What I mean is that in such a complicated piece of software as Google Ads and other related products including Google Analytics and Google Merchant Center, there can be a ton of different situations and reasons why something is not working the way you expect it to work.
In addition to this, the amount of regular updates by Google makes it very hard for creators of prerecorded courses to keep up with all of them. Our advertising consultant will not only analyze your specific case and provide tailored recommendations for the fastest and easiest solution but also explain and teach you how to use this knowledge in the future.
From our point of view, a practical experience in the product and a simultaneous desire to teach is what makes our proposition a unique combination of coaching and consulting.
You will definitely see or feel the results
What I also want to mention is that in this form of cooperation, obviously, we are not able to officially guarantee you any specific results as to the performance of your campaigns, however, we’re sure that you won’t be disappointed and soon notice the positive impact of our online meetings yourself.
It can manifest itself both in the increased performance metrics or your improved knowledge/understanding of the product that is also very important and can save you a lot of time and money in the future.
Just starting out your journey with online ads from Google, need some advice with campaigns already created by you, or just tired of paying for campaign management that doesn’t bring you results?
Either way, don’t hesitate to contact us using the form below to discuss your specific situation and details of the collaboration. It is worth noting that in case you are interested in the group coaching, we will need to note your attendance and inform you about the scheduled time and date of the session later.